Kudos to ABC for its support of PUSHING DAISIES in the months leading up to the premiere. With public screenings in San Diego, LA and New York, ABC has allowed new fans of the show to be its advocate. Word of mouth is a beautiful thing, but if it can be backed up my magazine ads, billboard, and pie then all the better.

The goal is to create early enthusiasts who will talk up the series before its Oct. 3 premiere, said Michael Benson, ABC’s executive vice president of marketing.

“The most important resource is our on-air promotion, and No. 2 is word of mouth,” he said.

Only time and Nielsen ratings will tell if the chatter counts, but there is a discernible buzz. After the cemetery screening, a rave review from one “Jenn P.” popped up on USA Today’s Pop Candy blog.

“It was fabulous!” she wrote. “The show is soooo vibrant and charming, it is impossible not to fall under its spell. Plus, they gave us daisies and free pie! What’s not to love?” (continue reading at SFGate.com)

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